Book Review: Inside the Nudge Unit

When Richard Thaler wrote about his journey in establishing the field of Behavioural Economics in "Misbehaving", he mentioned about how nudging was brought to the UK. In 2008 just after "Nudge" was published in the US, Thaler was invited to share his work with some Members of Parliament (MPs) from the UK Conservative Party (aka … Continue reading Book Review: Inside the Nudge Unit